The Tech NewsletterĀ Ā
EMPIST Tech TalkĀ Ā
What you need to know, when you need to know it; Itās the Tech Talk Newsletter!Ā Get the lowdown onĀ whatās making headlines in techĀ this week,Ā the newestĀ marketingĀ insights,Ā EMPIST exclusiveĀ updates, and more, below.Ā
The Weekly Tech News UpdateĀ Ā
Do weĀ reallyĀ need passwords?Ā Magic, a San Fran-born startup thatĀ builds āplug and playā authentication tech,Ā doesnāt think so. In fact, neither do their investors.Ā As of this week, Magic has raised just about $27 million in Series A funding. This isĀ in large part due toĀ theirĀ crown jewel SDK,Ā which allows developers to implement a series of viable authentication methods with just a few lines of code ā and without passwords.Ā According to Magic co-founder and CEO Sean Li,Ā the SDKĀ not only makes building multi-factor authenticationĀ into applicationsĀ muchĀ easier, but could also help preventĀ devastating (and expensive) fallout from password-based data breaches.Ā Learn more:Ā Ā
The Tech Talk Newsletter Tip Ā
From the EMPIST Help Desk Ā
ManyĀ businessesĀ are takingĀ tentative stepsĀ to get employeesĀ back into the office.Ā For a lot ofĀ us, thisĀ processĀ looks like aĀ hybrid model: the workweekĀ isĀ evenlyĀ splitĀ betweenĀ remoteĀ andĀ in-personĀ hours.Ā AsĀ youĀ juggleĀ moving back and forth, EMPISTĀ wouldĀ like toĀ remind youĀ of the importanceĀ of embracing cloud-based operations,Ā providing comprehensive user support and training,Ā and creating a robust library of resources for your team so that work can continue, no matter your location.Ā
The Tech Talk TriviaĀ Ā
Question:Ā The original Pac-Man ghosts each had individual AI traits. Which ghost was the leastĀ predictableĀ overall?Ā
The Weekly Marketing SpotlightĀ Ā
Hold on to your open rates ā theĀ impendingĀ rollout of Appleās iOS 15 could be a bumpy ride for email marketers.Ā Among the best and brightest updates to Appleās newest operating system include intensified free privacy features.Ā According to early-access users of iOS 15, one suchĀ featureĀ wouldĀ maskĀ IP addresses and block third parties from tracking email opensĀ forĀ Apple MailĀ usersĀ who opt-in.Ā While we applaud Appleās commitment to improvingĀ overall security, these changes could spell trouble for marketers who leverage open rates to track theĀ success rate of email campaigns.Ā Although, thereās no need to panic quite yet: thereās still much that we do not know about iOS 15 and its impacts. ButĀ marketers shouldĀ take stock of their current strategies ā and be mindful that they might soon be due for a change.Ā Learn more:Ā
Trivia Answer:Ā InkyĀ
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